Noah's Ark Zoo Farm
Noah’s Ark Zoo Farm is a family attraction in Somerset, on the outskirts of Bristol. It began as a farm, but has developed into a leading zoo with one of the best animal collections in the South West.
In 2014 we were briefed to develop a campaign that would take Noah’s Ark’s branding to the next level and that would emphasise its biggest asset – its big zoo animals.
Taking the name Noah’s Ark as inspiration, we came up with the concept of the animals marching ‘two by two’ across Somerset towards the zoo. We created a visually arresting image placing the animals front and centre, surrounded by the Somerset countryside and with the Welsh mountains and Severn Bridge in the background.
This image was showcased across digital, outdoor and print media in 2015 to promote the zoo to audiences both old and new. This included prominently located 48 and 6 sheets.
The zoo’s year on year ticket sales rose significantly following the launch of the campaign. In 2016 we refreshed the creative to reflect the arrival of bears to the zoo – featuring the tagline “Lions, Tigers, and Bears – oh my!”.