We have been the marketing partner agency for Subway Bristol and West for over six years. We have delivered a wide range of projects and campaigns for Subway, one of the biggest of which is the annual Little Book of Big Savings (LBOBS)
The LBOBS is a voucher booklet designed, produced and distributed by The Info Group. We design the booklet to conform to Subway International’s brand guidelines and to be funky, fresh and appealing to Subway’s core audience (primarily young people).
With a 700,000 print run distributed by door-drops, the LBOBS has been proven to increase footfall into the stores and provide an immediate spike in sales at key times of the year.